Corporate Philosophy


For customer and their future.


For our associates and their future.


For company and its future.


PRIMEWe seek to thoroughly accommodate each and every customer and to solve their problems and every demands , we also aspire to be your personal“Concierge”to support you and build a solid relation each other.
AUTONOMYSince the first opening of our overseas store in Paris in 1973, we have developed and fostered rich human resources, regardless of gender and age.
We also develop genuinely independent and international managements and entrepreneurs to meet the world’s standards.
UNIQUE CREATIVITYCustomer values will continue to change constantly with the times and the environment.
Thus, it is no exaggeration that we able to demonstrate a fluidity of response to such changes and to consistently create the newness to surpass customer has expected.